DOMAIN OWNERSHIP & CONTROL IS SO IMPORTANT IN KEEPING YOUR BRAND SAFE

I believe in keeping the Ownership and Control of my Clients Brands and online Assets firmly in their hands. As a web developer, I see 'first-hand' how not having ownership and control affects business owners.

Whoever controls your domain can shut down your website and email or lose it for you altogether AND if your domain is not 'locked' by your Registrar, someone could transfer YOUR DOMAIN to themselves!

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YOUR DOMAIN NAME IDENTIFIES YOUR BRAND ON THE WORLD WIDE WEB. IT'S AN IMPORTANT BUSINESS ASSET

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I have worked with businesses that placed their trust in others, such as a Web Developer or IT Support Agency to purchase a domain for them, but registered it against themselves, not the business owners.

 


It's important that your business owns its domain name [you are the Registrant] and you have control of it

Another aspect of protecting your Brand is to own domains with the extensions .com, .co.uk and .uk.

 

Domains ending in .uk will generally rank higher in the search engines like Google, than other domains? Having an .uk domain also tells people where you are located. Research suggests that people have more confidence with this aspect.

What is a domain name?

 

Domain names are the addresses used when navigating the internet or sending emails. They enable computers using the internet to find specific locations (such as a website or an email inbox). A domain name s the words that come after www., and in an email address it comes after the @ symbol.

The importance of using a high-value domain

Using a high-value domain for your company's website and its email address helps establish authority, credibility and professionalism, both online and offline. By owning a memorable premium domain ensures your customers will trust your company more easily, as it shows that you are an established, legitimate business.

 

Who owns your domain name?

 

If you…

  •  only register domains for yourself

  •  create and use accounts that only you should be able to access

  • register domains only as an individual and not tied to any company or organization

  • don’t have any business partners, someone building your website, etc.

  • never die

Then you, the Registrant own your domain.

For your peace of mind I CAN CHECK WHO OWNS YOUR DOMAIN AND WHETHER IT IS LOCKED OR NOT.

What is a Registrant?

 

A domain name registrant is an individual or company who registers a domain name. Upon registration of a domain name, a registrant enters into a contract with a registrar.

 

Make the main contact someone with authority in the business, like a director or the company secretary.

Whomever it is, it's important that your business owns its domain name. 

What a Registrant [you/your] MUST do

  • pay the Registry or via your Registrar the appropriate transaction fee on an agreed time cycle i.e. yearly, every two years or decade to lease a domain

  • give and keep the Registry or your Registrar notified of your correct name, postal address, phone and email contact information. This includes responding quickly to any request from the Registry or via your Registrar to confirm or correct the information on the register; and

  • notify the Registry or your Registrar promptly about any legal proceedings which involve your domain name.

 

 

What is a Registrar?

 

An agent who acts on your behalf in the registration, renewal and other general administration of a domain name and to whom Nominet and ICANN, for example, allow access to their automated systems and the register. 123.com are a well known agent [Registrar] and are listed and accredited by ICANN.

Your registrar is the first point of contact for any domain advice you may need. They can help you update your personal information and even move your domain to a new registrar. They may also offer other services linked to your domain name, such as web and email hosting, and keeping your personal details secure.

There are certain rules that a Registrar should follow that Registry Organisations such as Nominet and ICANN will advise the Registrar through their Contract, and Terms & Conditions.

Moving your domain to a new Registrar

 

Your current Registrar can usually arrange to move the domain name for you very quickly.  If, however, they are unable to complete this change for you, you can move your domain for a nominal fee of around £15 through Nominet or ICANN for example.

What is a Registry?

 

A domain name registry is a directory of all domain names and the associated registrant information in the Domain Name System in the Internet that enables third party entities to request administrative control of a domain name.

Different organisations across the world manage the domain name directory:

  • Nominet [one of the world’s largest domain name registries] controls domains ending with .uk, including .co.uk, .org.uk and so on;

  • ICANN [also, one of the world’s largest domain name registries] controls domains ending with  .com, .net and .org

Domain Name Registration 

 

The Domain Name System, or DNS, is like a telephone directory, linking your domain name to the physical address of your web site.

You don't actually own the domain, it's more like a lease. So long as you continue to pay the annual subscription, you keep the name and its place in the DNS directory. If payments lapse, you lose both and someone else can take it over. 

Different organisations across the world manage the domain name directory.

  • An organisation called Nominet [one of the world’s largest domain name registries] controls domains ending with .uk, including .co.uk, .org.uk and so on;

  • .com, .net and .org domains are managed by ICANN, the Internet Corporation for Assigned Names and Numbers.

Prevent domain hijacking

 

Make sure your domain is 'locked' by your domain registrar, to block unauthorised transfer requests. If you don't, someone could gain control of your domain, at least for a time, by tricking your registrar into passing control to them, for example, by telling them you have left the company and they have taken over.

 

Our approach

 

We will always suggest that our clients create their own accounts in their business name when they wish to purchase a domain, website hosting, email, etc. and if they are not confident in doing so, we will create the accounts on their behalf, using their business name and their details, so that they have full control of this aspect of their business. If and when the time comes that they wish to move to another web designer, they can provide them with access to do their job whilst the business owner retains control.

We also provide our clients with a complete copy of the content of the website that they have paid us to create.

 

 

Email, Social Media, Google Analytics and so on

 

Adopt the same approach for your Email and Social Media and you will have control over important aspects of your business.

If you have any questions or require guidance, I would love to hear from you because I see 'first-hand' how not having ownership and control affects business owners.

Gina Dover-Jaques

© 2016 by Gina Dover-Jaques                     info@doverjaquesweb.com